Mainstream Media vs. Marijuana Marketing

A large problem that those in the cannabis industry face is resistance from mainstream social media outlets. Recently, a request made to Facebook by our company to sponsor one of our posts was denied. The problem about this isn’t that it’s unfortunate we weren’t able to advertise, but on a larger scale it poses the question: why can’t we? The post in question had no mention of cannabis in any way, shape or form. There were no hashtags, no images involved in the post that referred to marijuana. Aside from the name of our company, there was no reason to deny the request.

However marijuana production and consumption has been legalized in Canada as well as nine states and Washington D.C. and the country of Georgia. As found in Newsweek, it has been decriminalized in all of the following places: Argentina, some of Australia, Austria, Belgium, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Ecuador, Estonia, parts of India, Italy, Luxembourg, Malta, Mexico, Moldova, Paraguay, Peru, Portugal, Russia, Slovenia, Spain, Switzerland and Ukraine.

This is a large population to reach with our advertisement, and it’s not a problem only faced by our company. In August, the NCIA created a petition to promote a change in Facebook’s censorship policy regarding advertisements from all companies, firms and government agencies involving cannabis.

What are your thoughts on this matter?